April 26, 2011

Slight, Demi and Bold

Sounds suspiciously like new coffees from Starbucks, doesn't it?

It's not.

6 or so months ago, Levi's introduced Curve ID, a line that offers three new styles, depending on how rounded a woman's backside might be.

How rounded her backside might be?

So let me ask you this. If you are told you needed size BOLD, having thought you'd be a Slight, would you be devastated?  Surely you didn't think that up until that moment in time you were mistaken for having the body of Heidi Klum?

The manufacturing community has confounded us shoppers for a very long time. Sizing is not consistent. So what.

Here's a scenario. You go into Banana Republic and you try on a size 10. It fits. Next you meander into American Eagle and try on a 4. It fits. What's confounding about this?  You just don't shop in Banana Republic anymore. Right?

Some entrepreneurial type created a company called MyBestFit. It offers a full body scan. It figures out things like thigh circumference. Yeah, you got that right, thigh circumference. The upside of this activity? Correct. You only shop at the stores where you wear the smaller size.

But you knew this already.

There is talk of trying to have all manufacturers standardize sizes. No more guessing when you enter a store. Am I am 6, 8, 10?

That would work. Until you see that you are a size 12.

And never shop again.

 

 

 

 

 

 

 

 

 

 

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